Measuring Success

Set financial goals
Outlining clear financial goals for your business, along with reasons to save, can be a real motivator when it comes to streamlining costs and utilising profits wisely. Once they’re set, you can reevaluate them periodically to make sure they’re still relevant and attainable. Find out how

Track your performance
When it comes to planning and decision-making, a clear record of business performance is extremely valuable. Your budget, accounting records and planning documents can be housed here as well. Although proper tracking takes some practice and dedication, the results can help you build on successes and address areas where performance could be better. Learn more.

Analyze your budget
Tracking your income and expenses is crucial to the success of your business. By creating a budget and sticking to it, you can track your sales, expenses and savings in order to reach your short- and long-term business goals. Get started here.

Get additional funding
If your business is up and running but needs more money, there are multiple routes you can explore. After determining how much you need to borrow and what you can pay back, decide which lending option is right for you, whether it’s applying for a loan, seeking out additional investors, crowdfunding or obtaining credit. Find out how.

Increase sales
One of the most effective ways to increase the revenue of your business is by selling more of your product or service. Explore strategies for increasing sales depending on your industry, market and business goals. These strategies may include building interest in your product, creating a marketing plan, repricing your product, offering discounts or reducing overhead costs. Choose a strategy, stick to it and gauge your success. These tips will help.

Make a profit
The vast majority of small business owners start their business with an important goal: making a profit. Making money is a crucial part of owning a business, although it can sometimes take years to become profitable. Learn ways to make it happen.

Tracking online analytics
For online businesses, analytics should be amongst the first things you implement when launching a website. Google Analytics is the easiest way to monitor each action taken on your website and leverage digital marketing to reach your KPI goals. In addition, it integrates with many other online tools you may be using and works seamlessly with host providers. It will never slow down your website.

For example, you can track which customers reach your checkout page and do not complete a purchase, then serve targeted ads across other channels (social, web display, etc.) to remind them to purchase.